Baliwag Lechon Manok Franchise Price & Fees

Food & Beverage · Filipino Roasted MeatsLast updated Nov 20, 2025

Key numbers

Franchise price / fee: Approximately PHP 1M – PHP 2M
Industry: Food & Beverage
Category: Filipino Roasted Meats

About Baliwag Lechon Manok

Baliwag Lechon Manok Franchise Philippines: Trusted Roasted Chicken & Filipino Deli Brand

Baliwag Lechon Manok is one of the most iconic and well-loved roasted chicken brands in the Philippines, established in the late 1980s. From a single store, it has grown into a nationwide chain with dine-in branches and take-out kiosks serving generations of Filipinos.

Its flagship product, the lechon manok (roast chicken), is marinated in a signature blend of herbs and spices, then roasted to achieve the brand’s trademark flavor and tenderness. Aside from chicken, Baliwag also offers roasted pork specialties, liempo, and traditional Filipino viands, making it a go-to choice for family meals, gatherings, and everyday dining.

Why Franchise Baliwag Lechon Manok?

Partnering with Baliwag means tapping into a trusted household name with decades of experience in food retail. Key benefits include:

Proven brand reputation and loyal nationwide customer base
Comprehensive franchise package including training, operational manuals, and supplier linkages
Marketing support to ensure strong local visibility and customer engagement
Wide menu offerings beyond lechon manok, appealing to diverse Filipino tastes
Strong demand driven by the enduring popularity of roasted meats in Filipino cuisine

Franchise Investment & Inclusions

Franchise costs vary by outlet type (branch or kiosk) but generally cover:

Franchise fee
Store or kiosk construction
Equipment (such as roasting machines)
Initial stock of supplies and ingredients
Marketing materials and operational support

Market Potential

With roasted chicken and pork dishes being staples of Filipino dining, Baliwag continues to enjoy consistent demand across different markets—from busy professionals seeking take-home meals to families celebrating special occasions. Its strong brand recall, coupled with a supportive franchise model, makes Baliwag Lechon Manok a profitable choice for food entrepreneurs in the Philippines.

Baliwag Lechon Manok Franchise Details: Pricing & Fees

Estimate your break-even →

Item	Amount
Franchise price / fee	Approximately PHP 1M – PHP 2M
Royalty	Ask franchisor
Contract term	Ask franchisor
Marketing fee	Ask franchisor
Build-out & equipment	Ask franchisor
Working capital	Ask franchisor

Figures as published by the franchisor at the time of research. Costs vary by location and store format.

Questions to ask before you sign

What does the total investment come to for my city and store size?
Which costs are not in the package — permits, insurance, rent deposits?
How much working capital do new branches usually need?
Is there a marketing fund fee on top of the royalty?
Can I speak with two or three current franchisees?
What happens at the end of the franchise term?

Interested? Contact Baliwag Lechon Manok directly

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