But First, Coffee is a fast-growing contemporary coffee chain in the Philippines, loved by both coffee enthusiasts and casual drinkers. With its modern aesthetic, high-quality beans, and creative menu, the brand offers a fresh alternative in a market often dominated by larger, traditional coffee shop franchises.
The café is celebrated for its diverse beverage lineup, ranging from classic espresso-based drinks like cappuccinos and lattes to innovative concoctions featuring local flavors and artisanal ingredients. Beyond coffee, the menu includes teas, pastries, and light meals, creating a cozy environment perfect for casual hangouts, remote work, or business meetups.
Modern & Trendy Atmosphere – Stylish interiors that attract younger consumers and professionals
High-Quality Coffee – Ethically sourced beans with a focus on flavor and consistency
Diverse Menu – Coffee, tea, pastries, and light meals for broader market appeal
Sustainability Commitment – Eco-friendly packaging and responsibly sourced ingredients
Social Media Appeal – Instagram-worthy drinks and store designs boost organic marketing
Entrepreneurs partnering with But First, Coffee gain access to a well-structured franchising program, which includes:
Store Layout & Design Assistance – To maintain the brand’s signature modern ambiance
Barista & Staff Training – Ensuring service consistency and product quality
Marketing & Promotions Support – National campaigns and localized initiatives to drive sales
Supply Chain Management – Reliable sourcing of beans, pastries, and packaging
Ongoing Product Development – Regular menu innovations to keep customers engaged
Estimated Capital Investment: Varies depending on store size and location
Covers: Store construction, equipment, initial supplies, training, and franchise fees
Revenue Streams: Coffee beverages, tea selections, light meals, and pastries
(Exact investment details should be requested directly from the brand’s franchise team.)
With the Philippine café market growing rapidly, But First, Coffee stands out by combining quality, innovation, and sustainability. Its appeal to younger, socially conscious consumers gives franchisees a competitive edge.
For aspiring entrepreneurs looking for a modern, scalable café business, But First, Coffee franchise opportunities in the Philippines offer a promising path toward profitability and long-term growth.
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