Baliwag Lechon Manok is one of the most renowned brands in the Philippines for roasted chicken and other Filipino-style roasted meats. Established in the late 1980s, Baliwag grew from a single store to a widespread chain with branches and take-out kiosks across the country. Its signature product, the lechon manok (roast chicken), is marinated in a special blend of spices and herbs, then roasted to achieve a flavorful and tender finish that has been well-loved by generations of Filipinos. In addition to chicken, the brand offers a variety of roasted pork dishes, liempo, and even classic Filipino viands, making it a go-to spot for family meals, gatherings, and everyday dining. Baliwag’s franchising model typically includes training, operational manuals, marketing materials, and supplier linkages, ensuring that franchisees can deliver the same quality and taste consistent with the brand’s standards. The investment covers the franchise fee, store or kiosk construction, equipment such as roasting machines, and the initial supply of ingredients. Given the enduring popularity of lechon manok and roasted meats in Filipino cuisine, Baliwag continues to attract a diverse customer base, from busy urban dwellers looking for a quick and hearty take-home meal to families who appreciate the brand’s reliability and consistency in taste and service.
