The food and beverage (F&B) industry in the Philippines continues to grow rapidly, fueled by a strong dining culture, increasing urbanization, and a rising number of food enthusiasts. For aspiring entrepreneurs, investing in a franchise is a popular way to enter this thriving sector because it offers a proven business model, established branding, and operational support.
In this guide, we list the top 15 food and beverage franchises in the Philippines that are worth the investment, complete with startup costs, target markets, unique selling points, and images.
Why Invest in Food & Beverage Franchises?
Investing in an F&B franchise has several advantages:
- Lower Risk: Franchises offer tested business models with established branding, marketing, and operational procedures.
- Support System: Franchisors provide training, supply chains, and ongoing assistance.
- Scalability: Popular food and drink concepts can be expanded with multiple branches.
- High Demand: Eating out is a staple activity in the Philippines, ensuring a constant customer base.
With these benefits, the F&B sector remains highly attractive to investors.
1. Jollibee
Investment Range: ₱10M – ₱30M
Jollibee is the leading Filipino fast-food brand, famed for Chickenjoy, Jolly Spaghetti, Burger Steak, and Yumburgers. It has a loyal following across all ages, ensuring steady sales and repeat customers.
Why Jollibee Is Worth Investing
- Strong brand recognition and customer loyalty
- Diverse menu catering to kids, families, and adults
- Marketing campaigns and nationwide brand awareness
- Proven operational system from JFC
Target Audience
Families, students, young professionals, and casual diners looking for affordable, tasty fast food.
Menu Highlights
- Chickenjoy (original and spicy)
- Jolly Spaghetti
- Burger Steak
- Palabok Fiesta
- Halo-Halo and desserts
Operational Insights
Franchisees receive full training, standardized equipment, and operational manuals, making daily operations smoother and reducing risk.
Ideal Locations
- High-traffic malls and commercial centers
- Busy urban streets
- School and office vicinities
Potential ROI
Franchisees can expect ROI in 3–5 years depending on location and operational efficiency.
2. Mang Inasal
Investment Range: ₱8M – ₱20M
Mang Inasal is known for Filipino-style grilled chicken and unlimited rice, appealing to families, office workers, and students.
Why Invest
- Affordable menu with high-profit margins
- Strong brand support under JFC
- Operational training and supply chain assistance
Target Audience
Families, students, and daily office-goers who enjoy quick, hearty meals at affordable prices.
Menu Highlights
- Chicken Inasal with unlimited rice
- Pork barbecue
- Halo-Halo
- Soft drinks and side dishes
Operational Insights
Franchisees receive training on grilling techniques, customer service, and inventory management.
Ideal Locations
- High-traffic malls
- School areas and universities
- Busy commercial streets
Potential ROI
Break-even period typically ranges from 2–4 years, with daily sales largely dependent on location and foot traffic.
3. Starbucks Philippines
Investment Range: ₱15M – ₱30M
Starbucks is a premium coffee brand with loyal patrons who appreciate specialty drinks and pastries. Its outlets offer beverages, food, and merchandise, providing multiple revenue streams.
Why Invest
- Premium brand recognition
- Loyal customer base
- Multiple revenue streams
- Full training and operational support
Target Audience
Young professionals, students, businesspeople, and coffee enthusiasts.
Menu Highlights
- Espresso-based drinks (latte, cappuccino)
- Cold brews and Frappuccinos
- Sandwiches, pastries, and snacks
- Seasonal drinks and merchandise
Operational Insights
Franchisees benefit from barista training, store setup guidance, and marketing campaigns.
Ideal Locations
- Business districts and offices
- Malls and urban centers
- University areas
Potential ROI
ROI generally occurs within 3–5 years, with higher revenue in premium locations and dense commercial areas.
4. McDonald’s Philippines
Investment Range: ₱25M – ₱50M
McDonald’s offers a global fast-food experience with a menu that is standardized, ensuring brand consistency and operational efficiency.
Why Invest
- Strong global and local brand
- High repeat customer rate
- Support in marketing and operations
- Consistent operational standards
Target Audience
Families, office workers, students, and casual diners.
Menu Highlights
- Big Mac and burgers
- Chicken McDo
- Fries and side dishes
- Desserts and McFlurry
Operational Insights
Franchisees undergo comprehensive training, including kitchen management, customer service, and inventory.
Ideal Locations
- Malls and busy commercial streets
- Urban centers with high foot traffic
Potential ROI
ROI can range from 4–6 years depending on sales volume and location.
5. Goldilocks Bakeshop
Investment Range: ₱2M – ₱6M
Goldilocks specializes in cakes, pastries, and snacks, making it a household name for birthdays, celebrations, and daily treats.
Why Invest
- Affordable startup cost
- Strong brand loyalty
- Consistent year-round sales
Target Audience
Families, event planners, and dessert lovers.
Menu Highlights
- Birthday and celebration cakes
- Local pastries like ensaymada
- Snacks and breads
Operational Insights
Franchisees are provided training, recipes, and operational manuals, making it ideal for first-time entrepreneurs.
Ideal Locations
- Residential areas
- Malls
- Business districts
Potential ROI
Break-even period is typically 2–3 years, depending on location and sales strategy.
6. Chowking
Investment Range: ₱7M – ₱15M
Chowking combines Chinese cuisine with fast-food convenience, serving meals like noodles, rice bowls, and dim sum.
Why Invest
- Recognized brand
- Diverse menu
- Operational support under JFC
Target Audience
Students, office workers, and families who enjoy quick Chinese-inspired meals.
Menu Highlights
- Pancit Canton and Shanghai rolls
- Siomai and dumplings
- Rice meals and beverages
Operational Insights
Franchisees receive cooking training, inventory guidance, and customer service tips.
Ideal Locations
- Malls
- Commercial streets
- Busy urban areas
Potential ROI
ROI can occur within 2–4 years depending on location.
7. Tokyo Tokyo
Investment Range: ₱2.5M – ₱8M
Tokyo Tokyo offers Japanese fast food like sushi, ramen, and bento boxes at affordable prices.
Why Invest
- Popular Japanese cuisine
- High-profit margins
- Backed by JFC support
Target Audience
Students, young professionals, and families who love Japanese flavors.
Menu Highlights
- Ramen and noodle soups
- Bento sets
- Sushi and side dishes
Operational Insights
Franchisees are trained on food prep, hygiene standards, and customer service.
Ideal Locations
- Malls
- Near offices and schools
Potential ROI
Break-even occurs within 2–4 years with good traffic.
8. Ministop (Now Uncle John’s) Philippines
Investment Range: ₱10M – ₱15M
Ministop / Uncle John’s combines the convenience of a mini-retail store with ready-to-eat food items, such as fried chicken, sandwiches, and soft-serve ice cream. This hybrid concept generates dual revenue streams: retail and food sales.
Why Invest
- Dual revenue from retail products and ready-to-eat meals
- Recognizable international convenience brand
- Strong franchisor support and training
Target Audience
Office workers, students, families, and passersby who need both quick snacks and convenience products.
Menu Highlights
- Fried chicken and sandwiches
- Soft-serve ice cream
- Ready-to-eat meals and snacks
- Drinks and beverages
Operational Insights
Franchisees are trained in inventory management, food preparation, and customer service. The dual-concept model maximizes foot traffic and per-customer sales.
Ideal Locations
- Urban centers and residential areas
- Malls and high-traffic streets
- Near schools, offices, or transport hubs
Potential ROI
ROI is typically achievable within 2–4 years, with higher returns in dense commercial areas.
9. Dairy Queen
Investment Range: ₱5M – ₱10M
Dairy Queen is renowned for its ice cream treats, Blizzards, and fast-food menu items, attracting a younger demographic and families seeking desserts.
Why Invest
- High-margin dessert offerings
- Popular brand with established customer base
- Moderate startup cost for F&B standards
Target Audience
Children, teenagers, students, families, and dessert enthusiasts.
Menu Highlights
- Blizzard ice cream desserts
- Soft-serve cones and sundaes
- Hotdogs, fries, and light meals
Operational Insights
Franchisees are trained in product preparation, quality control, and efficient service. Dessert-focused operations require less daily inventory management compared to full-service restaurants.
Ideal Locations
- Malls
- Schools and universities
- High-foot-traffic urban areas
Potential ROI
Franchisees can expect ROI in 2–3 years, with high summer sales boosting profits.
10. Army Navy
Investment Range: ₱5M – ₱12M
Army Navy offers burgers, rice meals, and comfort food in a casual dining environment. Its large portion sizes and affordable prices make it appealing to both families and millennials.
Why Invest
- Unique value proposition with large, filling meals
- Steady demand among urban populations
- Strong operational and marketing support
Target Audience
Students, young professionals, families, and casual diners.
Menu Highlights
- Signature burgers and sandwiches
- Rice meals with grilled or fried chicken
- Side dishes and beverages
Operational Insights
Franchisees receive guidance on food preparation, staff management, and marketing campaigns. Operational efficiency is key to maintaining consistent product quality and customer satisfaction.
Ideal Locations
- Malls and university areas
- Office districts and commercial streets
Potential ROI
ROI is achievable within 2–4 years, depending on location and traffic volume.
11. Big Chill
Investment Range: ₱2M – ₱5M
Big Chill specializes in ice cream, milkshakes, and dessert products, making it a go-to brand for young customers and families. Its low operational complexity makes it an attractive option for first-time franchisees.
Why Invest
- Affordable entry point for an F&B franchise
- Popular with students and families
- High profit margin per dessert serving
Target Audience
Students, families, dessert enthusiasts, and mall-goers looking for quick treats.
Menu Highlights
- Milkshakes and ice cream flavors
- Sundaes and dessert parfaits
- Seasonal flavors and promotions
Operational Insights
Franchisees are trained in product preparation, inventory management, and customer service. A small staff and compact space reduce overhead costs.
Ideal Locations
- Schools and universities
- Malls and leisure centers
- High-traffic urban streets
Potential ROI
Break-even is typically 1–3 years with high-margin dessert items and low operating costs.
12. Shakey’s Pizza
Investment Range: ₱10M – ₱20M
Shakey’s is a family-friendly pizza and pasta chain with a loyal following. Its menu includes pizzas, chicken meals, pasta, and appetizers, catering to both dine-in and takeout customers.
Why Invest
- Established brand with consistent customer traffic
- Diverse menu appealing to multiple demographics
- Strong marketing and operational support
Target Audience
Families, office workers, and young adults looking for affordable dining experiences.
Menu Highlights
- Signature pizzas and pasta dishes
- Fried chicken and appetizers
- Beverages and desserts
Operational Insights
Franchisees receive training on food preparation, kitchen management, and customer service. Managing peak hours efficiently is key to profitability.
Ideal Locations
- Malls and commercial streets
- Residential hubs with family populations
Potential ROI
ROI typically occurs within 3–5 years, depending on location and operational efficiency.
13. Red Ribbon
Investment Range: ₱2M – ₱6M
Red Ribbon is a bakeshop chain specializing in cakes, pastries, and bread products, making it a popular choice for celebrations and daily treats.
Why Invest
- Strong brand recognition
- Steady demand throughout the year
- Affordable entry cost compared to full-scale restaurants
Target Audience
Families, students, and dessert lovers who purchase cakes for birthdays and special occasions.
Menu Highlights
- Specialty cakes
- Pastries and bread
- Seasonal desserts and promotions
Operational Insights
Franchisees are trained in product preparation, store management, and marketing. Consistent product quality is essential for customer loyalty.
Ideal Locations
- Malls and residential areas
- Near schools or community hubs
Potential ROI
Break-even typically occurs within 2–3 years, with steady demand for celebrations boosting revenue.
14. Tokyo Milk Cheese Factory
Investment Range: ₱3M – ₱6M
Tokyo Milk Cheese Factory offers Japanese-inspired desserts, including premium cheese and milk pastries. The brand appeals to younger, trend-conscious customers.
Why Invest
- Unique dessert concept with high perceived value
- Moderate startup cost with high-profit margins
- Popular among millennials and young professionals
Target Audience
Students, young professionals, and dessert enthusiasts looking for premium sweets.
Menu Highlights
- Cheese tarts and milk-based pastries
- Soft serve and dessert combos
- Seasonal flavors and limited editions
Operational Insights
Franchisees are trained on food preparation, quality control, and marketing to attract a trend-sensitive audience.
Ideal Locations
- Malls
- Business districts
- Tourist areas
Potential ROI
ROI generally occurs within 2–4 years, with strong margins on premium dessert products.
15. Potato Corner
Investment Range: ₱500K – ₱2M
Potato Corner specializes in flavored French fries, making it one of the most affordable and high-margin snack franchises in the Philippines.
Why Invest
- Extremely low startup cost
- High-profit margin per snack
- Broad appeal among all age groups
Target Audience
Students, mall-goers, families, and snack enthusiasts.
Menu Highlights
- Flavored French fries (cheese, barbecue, sour cream, etc.)
- Combo meals with drinks
- Seasonal flavor promotions
Operational Insights
Minimal staff and compact setup reduce operating costs. Training focuses on food preparation, customer service, and hygiene.
Ideal Locations
- Malls and schools
- Transport hubs
- High-traffic commercial streets
Potential ROI
ROI can be achieved within 1–2 years, making it one of the fastest-returning franchises on this list.
Final Thoughts
Investing in a food and beverage franchise in the Philippines is a strategic way to enter a thriving market. The 15 franchises listed here offer proven profitability, strong brand recognition, and operational support, ensuring higher chances of success.
Whether you’re looking for fast-food giants like Jollibee and McDonald’s, dessert favorites like Big Chill, or affordable snack options like Potato Corner, there’s a franchise suited to nearly every investment budget and entrepreneurial goal.
Key Takeaways for Aspiring Franchisees:
- Evaluate your target market and location carefully.
- Consider operational complexity and staff requirements.
- Factor in marketing and ongoing franchise fees.
- Monitor ROI and adjust operations for optimal profitability.
With careful research, planning, and strong operational management, your chosen F&B franchise can become a long-term, rewarding business venture in the Philippine market.
