Dairy Queen Franchise Price & Fees

Dairy Queen Franchise: Ice Cream and Dessert Business Opportunity in the Philippines

Dairy Queen (DQ) is a globally recognized ice cream and fast-food franchise that has achieved consistent success in the Philippines. Established in Illinois, USA, in 1940, the brand is best known for its soft-serve ice cream treats and its signature Blizzard® line — frozen blends of ice cream mixed with candies, cookies, and syrups. Over the years, Dairy Queen Philippines has expanded across malls, shopping centers, and stand-alone locations, drawing in families, students, and professionals who enjoy affordable desserts and light snacks.

The brand’s strengths lie in its consistent product quality, iconic menu items, and strong international brand recognition. Its appeal spans generations, making it a household name for ice cream lovers.

For entrepreneurs, a Dairy Queen franchise offers several advantages:

• Comprehensive franchising program, including operations manuals, management training, and marketing strategies

• Proven business model supported by decades of global and local success

• High-traffic potential in malls and commercial hubs where DQ stores are popular destinations

• Flexible store formats ranging from kiosks and in-line mall stores to full-service restaurants with both desserts and hot food items like DQ hot dogs

• Strong marketing support and ongoing product innovations to attract repeat customers

The investment typically covers the franchise fee, store construction or renovation, equipment (such as DQ’s soft-serve machines), and an initial supply of ingredients. With its global brand equity, established customer base, and versatile store formats, Dairy Queen remains one of the most reliable franchise opportunities for those looking to enter the dessert and snack market in the Philippines.