Baliwag Lechon Manok Franchise Price & Fees

Baliwag Lechon Manok Franchise Philippines: Trusted Roasted Chicken & Filipino Deli Brand

Baliwag Lechon Manok is one of the most iconic and well-loved roasted chicken brands in the Philippines, established in the late 1980s. From a single store, it has grown into a nationwide chain with dine-in branches and take-out kiosks serving generations of Filipinos.

Its flagship product, the lechon manok (roast chicken), is marinated in a signature blend of herbs and spices, then roasted to achieve the brand’s trademark flavor and tenderness. Aside from chicken, Baliwag also offers roasted pork specialties, liempo, and traditional Filipino viands, making it a go-to choice for family meals, gatherings, and everyday dining.

Why Franchise Baliwag Lechon Manok?

Partnering with Baliwag means tapping into a trusted household name with decades of experience in food retail. Key benefits include:

• Proven brand reputation and loyal nationwide customer base

• Comprehensive franchise package including training, operational manuals, and supplier linkages

• Marketing support to ensure strong local visibility and customer engagement

• Wide menu offerings beyond lechon manok, appealing to diverse Filipino tastes

• Strong demand driven by the enduring popularity of roasted meats in Filipino cuisine

Franchise Investment & Inclusions

Franchise costs vary by outlet type (branch or kiosk) but generally cover:

• Franchise fee

• Store or kiosk construction

• Equipment (such as roasting machines)

• Initial stock of supplies and ingredients

• Marketing materials and operational support

Market Potential

With roasted chicken and pork dishes being staples of Filipino dining, Baliwag continues to enjoy consistent demand across different markets—from busy professionals seeking take-home meals to families celebrating special occasions. Its strong brand recall, coupled with a supportive franchise model, makes Baliwag Lechon Manok a profitable choice for food entrepreneurs in the Philippines.